Styled by Rufaro Styling

Rufaro Styling

Are you looking for ethical travel outfit ideas?

The Look is a section to highlight brands highly committed to sustainability and an inspirational mood-board for your next modern conscious traveller look!

For this issue, my friend Joy, who runs the IG page Rufaro Styling, took over the section to put a spotlight on practical and light pieces that you can easily use for both day and night looks during your next holiday, always in the spirit to pack light luggage.

Rufaro Styling is a workwear fashion blog, focused on empowering corporate women through contemporary workwear, whilst building a community of like-minded professionals.  Joy also works as a Vice President at an Investment bank, working on the firm’s sustainability approach as well as managing the firm’s environmental and social risk issues.

Believing that personal style is about expression, communication and connection, Joy’s goal is to find a style that suits and represents you. While picking her “Look” pieces, Joy has been inspired by one of Be MyJourney escapes in the Italian countryside.

Picture yourself wearing this outfit while unwinding and enjoying the Italian way of living during your next Journey in Italy.







BY  : Sleeper, USA – Photo courtesy Sleeper on Net-A-Porter

THE CHOICE : The “Atlanta” dress  is cut from airy linen and you could make it your choice for a vacation sundress, but it’d also be perfect for a summer dinner in Italy under a pergola.

THE PRICE : £262 at Net-A-Porter website.

THE BRAND  : Sleeper is a brand of ethically crafted, high-quality, multipurpose garments designed to help you feel beautiful on the streets or in the comfort of your own home. The Sleeper’s production is shaped around values of handmade and zero-waste, the implementation of natural materials, the collaboration with responsible suppliers, the use of eco packaging and the importance of providing decent working conditions to their staff.




BY  : ESSEN, made in Italy – Photo courtesy ESSEN

THE CHOICE : “The Simple Sandal” is handmade in Italy. This sandal has a memory foam padded footbed to deliver all-day comfort, a barely-there leather straps to elongate your legs keeping your foot in the right position and a leather rand which was individually twisted by hand.

THE PRICE : £163 at ESSEN website.

THE BRAND : ESSEN aims to make timeless and sophisticated shoes working with local, family-run factories in Italy, Portugal and Spain who have been making shoes for generations. ESSEN works hard to carbon compensate the making and shipping of their shoes by supporting carbon-offsetting third parties’ projects.




BY  : Stine Goya, Denmark – Photo courtesy Stine Goya

THE CHOICE : “Kai Bag” with the Botanical print. A small bag made from a black organza fabric with a colourful floral embroidery and gold details. A perfect choice to carry your essentials with style!

THE PRICE : £90 at Stine Goya website .

THE BRAND  : Stine Goya is committed to sustainability and social responsibility implementing a wide strategy to ensure planet and people welfare. The key goals of Stine Goya’s sustainability policy for 2021 has been set to use sustainable materials, reduce plastic waste, implement “circularity” processes, a transparent  supply chain and diversity and inclusion policies.




BY :  Alighieri, UK – Photo courtesy Alighieri

THE CHOICE : “L’incognito” Necklace, handcrafted from 24ct gold plated bronze, in Hatton Garden, London.

THE PRICE : £ 240 at Alighieri website

THE BRAND : Alighieri aims to ensure sustainable and ethical practices, whilst supporting local trade and prioritising environmental care through : recycling and upcycling processes; packaging that is produced in audited factories to ensure fair conditions of workers and designed to last and be reused; offering restoration services and being involved in several special projects to give back to the community helping charities committed to projects related to sustainability (including UK food banks, refugees’ support and wildlife protection)


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