VALUES

Respect

Be MyJourney’s travel philosophy is driven by authenticity. Each of the selected destinations and experiences respect the essence of Italy, its culture and its natural environment.

Empowerment

Be MyJourney seeks to support local communities – especially outside of the tourist trail – by connecting individual services and specialists with conscious, culturally curious travellers. This, in the hope to empower you to venture beyond Italy’s mainstream tourist destinations in the knowledge you’re making a positive impact. 

Freedom

Be MyJourney’s goal is to inspire and simplify your travel research process, giving you the freedom to create your own customised journey and discover Italy’s singular charm.

HOW BMJ IMPLEMENTS THESE VALUES

Be MyJourney takes you off-the-beaten-path to live authentic travel experiences; each destination and itinerary proposed is designed to help you discover the true beauty of Italy. 

Andrea has created a series of themed itineraries that cater to different journey moods. Do you want to reconnect with nature? Are you seeking out beauty, or delicious food, perhaps? “Understanding the why behind each journey allows me to determine the what and where to ensure I get the most out of my trip.” Andrea

Andrea has personally visited every property featured by Be MyJourney, selecting rural destinations that embrace a conscious philosophy. Although each fosters its own unique approach, they all reflect Italy’s storied heritage, while doing their part to protect the landscape they inhabit and support the local community.

Every experience featured on Be MyJourney is one that allows you to connect with Italy’s sublime natural environments and/or deep-rooted traditions, while forging a long-lasting relationship with the place you’re visiting.

WHO

Travel is about expanding our horizons, about discovering new ways of seeing, doing, eating and being.

Be MyJourney founder, Andrea Martina Specchio, has journeyed all around the world – from the Galapagos to Ladakh to Svalbard – embracing an ethos of conscious travel centred on people and place. She’s learnt that the best way to get to know a country is through authentic cultural and culinary experiences, and meaningful human connections. That’s why she founded Be MyJourney, a tool to help you discover the true essence of Italy, the country where she was born and raised. 

WHAT

Be MyJourney enables a mindful approach to travel in Italy, offering a hand-curated selection of beautiful destinations to choose from, places to stay, and things to do – each with a strong focus on local community. Pick and choose from Andrea’s suggestions to build your own itinerary for a truly unique trip. 

WHY

Italy is a treasure trove of thrilling culture, delicious food and drink, awe-inspiring nature and close-knit communities, but all too often the Italy that tourists experience is far cry from the one enjoyed by Italians themselves. Be MyJourney exists so that you can navigate Italy as a modern, conscious traveller – not just a tourist – discovering the raw beauty of each place you visit and engaging meaningfully with the people you meet.

HOW

Be MyJourney’s handpicked selection of hotels and experiences – alongside the inspirational imagery and curated editorial content – are tailored to help you experience and discover Italy at its most genuine and authentic. 

This is Be MyJourney’s guiding principle, whether selecting Be MyJourney’s partners, developing new journeys or finding beautiful things to share with you via Be MyJourney’s Journal and instagram profile.