We travel to feel free and to relish those holiday thrills we wish could last forever. Wherever we go, we seek out different new realities, along with a sense of place and that gentle unwinding feeling prompted by escape. We travel to awaken our creativity and openness, to know and feel more. BeMyJourney’s goal is to enable you to experience travel in this way. Andrea’s travel design expertise allows you to follow these lesser-known paths, using her thoughtfully curated content, made specially for the BeMyJourney community, as your starting point.


BeMyJourney’s travel philosophy is driven by authenticity. Each of the selected destinations and experiences respects the essence of Italy, its culture and its natural environment.


BeMyJourney seeks to support local communities – especially those beyond the tourist trail – by connecting individual services and passionate locals with curious travellers. Our hope is to empower you to venture beyond Italy’s mainstream tourist destinations, to create connections with the people and places you encounter, and to experience Italy as a traveller, rather than just a tourist.



BeMyJourney takes you off-the-beaten-path to live authentic travel experiences. Each bespoke journey and the inspirational content available to the community is designed to help you discover the raw beauty of Italy and its offbeat side.

Andrea’s travel design approach starts with why over where. Do you want to reconnect with nature? Are you seeking out beauty, or culinary culture, perhaps? “Understanding the why behind each journey allows me to determine the what and where to ensure I get the most out of my trip.” Andrea

Andrea has personally visited every property featured by BeMyJourney, selecting rural destinations that embrace a conscious philosophy. Although each fosters its own unique approach, they all reflect Italy’s storied heritage, while doing their part to protect the landscape they inhabit and support the local community.

Every experience selected by Andrea is one that allows you to connect with Italy’s sublime natural environments and/or deep-rooted traditions while forging a long-lasting relationship with the place you’re visiting and the people met on the way.


“Travel is about expanding our horizons, discovering new ways of seeing, doing, eating and being.”

BeMyJourney founder, Andrea Martina Specchio, has journeyed all around the world – from the Galapagos to Ladakh to Svalbard – embracing an ethos of conscious travel centred on people and place. She’s learnt that the best way to get to know a country is through authentic experiences and meaningful human connections. That’s why she founded BeMyJourney, to help you discover the true essence of Italy, beyond the usual imagery of the country where she was born and raised. 


BeMyJourney enables a mindful approach to travel in Italy, offering a hand-curated selection of mainly offbeat destinations to choose from, places to stay, and things to do – each with a strong focus on local community.


Italy is a treasure trove of thrilling culture, delicious food and drink, awe-inspiring nature and close-knit communities, but all too often the Italy that tourists experience is far cry from the one enjoyed by Italians themselves. BeMyJourney exists so that you can navigate Italy as a modern, conscious traveller – not just a tourist – discovering the raw beauty of each place you visit and engaging meaningfully with the people you meet.


BeMyJourney’s handpicked selection of hotels and experiences – alongside the inspirational imagery and curated editorial content – are tailored to help you travel in a mindful way and experience and discover Italy at its most genuine and authentic. 

This is BeMyJourney’s guiding principle, whether selecting BeMyJourney’s partners, designing bespoke journeys, developing new Travel Experiences or Seasonal Itineraries, or finding beautiful things to share with you via the Instagram profile.

Reviews from BeMyJourney’s travellers



Andrea was professional, patient, and very communicative. She made some excellent suggestions for places, activities, and destinations that we simply wouldn’t have found without her. Will definitely reach out to her the next time we are in the area 🙂” Atila, Aug 2021

Lovely experience working with Andrea. She is very helpful in curating the perfect trip for you. ” Rony, Aug 2021

“There were plenty of recommendations to suit all needs! Andrea put it together in a very stylish way, and it was tailored to the things we like.” Bex, Sept 2021