Be MyJourney is a place for conscious, culturally curious travellers, looking to see, taste and experience Italy at its most authentic. 

Be MyJourney founder Andrea believes that the best way to travel is through lived experiences that reveal the very essence of the place you’re visiting; whether that’s picking fresh tomatoes under the Tuscan sun, or getting stuck into a pottery workshop with a local artist, visiting a little-known architectural wonder, or trekking along the Sardinian seashore.

Fuelled by her own Italian heritage, gourmand nature and love of slow travel, she started Be MyJourney to help like-minded explorers plan their holidays in Italy, discovering local Italian pleasures, with a strong focus on community.




Be MyJourney is designed to both simplify and elevate your travel research process. Through the different sections of the website as well as by requesting Andrea’s personal support, Be MyJourney enables you to explore Italy in a mindful and inspiring manner, with a strong focus on cultural exchange.

Find unspoiled areas to explore; peruse a hand-curated selection of authentic Italian experiences, like cooking handmade pasta or hiking a volcano, and discover magical places to stay in, from historic palazzos to intimate farmhouses.

If this is the kind of travel experience you crave, then please browse the website, get inspired and plan your holiday.

Reviews from BMJ’s travellers



Andrea was professional, patient, and very communicative. She made some excellent suggestions for places, activities, and destinations that we simply wouldn’t have found without her. Will definitely reach out to her the next time we are in the area 🙂” Atila, Aug 2021

Lovely experience working with Andrea. She is very helpful in curating the perfect trip for you. ” Rony, Aug 2021


My Apulian Way