Be MyJourney founder Andrea believes that the best way to travel is through lived experiences that reveal the very essence of the place you’re visiting. She started Be MyJourney to help like-minded explorers plan their holidays in Italy, through a handpicked selection of mainly little known destinations, intimate and mindful stays and immersive experiences to connect with the places visited and the people met on the way.

“I dream of a future where travel experiences become better, more sustainable and unique.”

Be MyJourney is a place for culturally curious travellers, looking to experience Italy at its most authentic and away from cliché. Andrea’s travel design approach starts with your interests and passions, rather than just from the destination. If this is the kind of travel experience you crave, then browse the website and register to the monthly newsletter to fuel your inspiration with travel ideas shared exclusively with Be MyJourney’s community.

Whether you are a business looking for an experience designer or a traveller eager to discover the offbeat side of Italy through an immersive journey, drop Andrea a line at






Get to know the style of Be MyJourney by discovering the Seasonal one-week itineraries and the Travel experiences with different lengths designed by Andrea. This is only a taste of what’s to come. All new Seasonal Itineraries and Travel Experiences will be shared exclusively with Be MyJourney’s mailing list, register below to fuel your travel inspiration.





Be MyJourney wants to both simplify and elevate your travel research process, enabling you to explore Italy in a mindful and inspiring manner, with a focus on cultural exchange.

Find unspoiled areas to explore; peruse a hand-curated selection of authentic Italian experiences, from cheese or pasta workshops to hiking a volcano, and discover unique places to stay in, from historic palazzos to organic farmhouses. Be MyJourney founder Andrea has personally visited all the places part of the selection to make sure you discover her home country at its most authentic.



Reviews from Be MyJourney’s travellers


Andrea was professional, patient, and very communicative. She made some excellent suggestions for places, activities, and destinations that we simply wouldn’t have found without her. Will definitely reach out to her the next time we are in the area 🙂” Atila, Aug 2021

Lovely experience working with Andrea. She is very helpful in curating the perfect trip for you. ” Rony, Aug 2021

“There were plenty of recommendations to suit all needs! Andrea put it together in a very stylish way, and it was tailored to the things we like.” Bex, Sept 2021





If this is the kind of travel experience you crave, then join Be MyJourney’s community of travellers to fuel your travel dreams. Sign up below to get the inspirational content created by Andrea exclusively for the subscribers.






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